Ever seen your competitors featured in the news and thought…"Hey, I should be the expert being quoted on this topic and getting the exposure for my travel company." It's time to take action! Join travel PR, Media Relations, and Social Media PR specialist Marlene Oliver from NJC Communications for a hands-on, interactive workshop that will show you how to utilize public relations to generate awareness about your travel offerings and boost your business. This session will teach you PR basics and share fresh and inventive ways to garner media attention and promote your business across a vast array of communication channels. Learn how to create media lists, and how to target bloggers and influencers too. Discover tips for pitching yourself, your products, and your services to the media. Uncover ways to maximize your publicity by leveraging media coverage via your website, newsletters, social media, and more. Come start building a successful PR roadmap for your business and leave with actionable steps to get started right away.